Matt Davies Stockton Explores Using Social Media to Promote Start-Up Businesses

Clare Louise
Posted by October 21, 2022

Introduction

According to Matt Davies Stockton, Facebook alone has over two billion active users, Instagram is at a close second with 2 billion users and TikTok has around 1 billion active users, trailing at a close third. Those numbers indicate why traditional marketing is failing. Let’s check out how you can use social media to promote your start-up. 

The Details

  1. Focus on your target audience – You need to make sure that your marketing budget is used in the best way possible, especially when you’re a small start-up. To do that, you need to hit your target audience. Fortunately, a lot of social media networks allow that. For instance, Facebook’s target audience feature is one of the best in the game when it comes to marketing your business to the right people. 

You can choose to market using attributes like behavior, age, area, bio, and more that align with your startup’s niche. This way you can skip out the data collection process you would need to do for figuring out the people interested in your brand and market. 

  1. Leverage visuals – With hundreds of millions of pictures and videos uploaded to social media platforms every day, it’s all about the visuals. You need to make attractive and compelling content and use a lot of videos and pictures to grab your audience’s attention. In the digital age, the sheer volume of media shared on social media platforms has reduced human attention span to mere seconds. 

You need to make sure that your content is able to grab some of it. It should be creative and pleasing and engage your customers the way you want. The goal is to make users click on your ad and graphically represent your brand.  

  1. Capitalize on trends – Both Twitter and Facebook provide you with insights about the top trends on social media. Use that information to design social media marketing campaigns for your startup. Keep an eye on those trends regularly and figure out how you can insert yourself into those stories. You can use hashtags or personalize your marketing campaign with certain events. 
  2. Focus on mobile – In 2022, more people use social media on their phones instead of their computers. That’s why you need to create your social media marketing campaign to be more mobile-focused. That means you need to create vertical short videos, use memes, and create content that is easier to share on mobile. You’ll be surprised how a mobile-focused campaign can raise engagement numbers. 
  3. Track your data – You should keep a keen eye on your content’s social media metrics. Check out the views, engagements, and impressions your posts are getting. Those metrics would provide you with valuable insights, for instance, analyzing those metrics can help you figure out the type of content that’s liked by your users, the optimal time for posting, the optimal length for videos, and more such data.   

Conclusion

Matt Davies Stockton suggests that you use the above-mentioned tips to put your business out to potential customers, extend your reach and bring in profits. Unlike traditional marketing, social media marketing is much more affordable and way more effective.